Tips from the Top®: Small Business Tips From Business Owners For Business Owners

Articles

Understanding How Different Generations Approach Technology

With four generations in the workplace today, how you deploy technology to employees, and how it is utilized, becomes a substantial part of planning for productivity. Each generation has a different approach, and understanding it is critical if you want them to work together as a team…

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Quick Tips

Social Media Tracking101

We use several online tools to track the mention of our partners as well as the company. These include Google Alerts [mentioned above], which searches the internet for the keywords you specify; Social Mention, which monitors social media conversations, positive, negative, and neutral; and Addictomatic, which measures various social sites and tracks conversations.

How is Your Online Reputation?

Do you know what people are saying about your business on the internet? With a number of review sites inviting comments, it is particularly important to keep on top of your online reputation. A bad review or complaint on a review site or social networking site, left unanswered, can significantly harm potential future business. One way to learn quickly what people are saying about you – good or bad – is to sign up for Google Alerts. Go to Google Alerts and enter your name, your company name, etc., and you’ll be notified via email when your search term pops up on the Web. You can set up alerts to monitor your competitors’ names.